This shampoo bar is awesome. 1. It smells beautiful, 2. It builds up a very good lather, 3. It is gentle on my hair but cleans away the grease, 4. It leaves my hair nice and soft! I wet my hair and the bar, then I rub the bar around my hair, from there I massage it in with my fingers. I have tried other shampoo bars, but none lather up as well as this one. I am really happy with my purchase.